Prepared for Complete Care
October 28, 2026 · KlientBoost

Growth Plan ● Paid search and social ● Pilot first

Prove it in a few markets, then roll it out.

Complete Care has 30 clinics, a strong referral network, and a paid search cost per lead that has climbed past $1,000. Start in the markets where the demand is, make every call count, and earn the right to scale. Search and social run under one plan you can follow without chasing anyone.

$1,000+

Cost per lead today

Clinics across Central Florida

~$400

Your cost per lead goal

What We Heard

Your business and your goals, from our October 20 call.

Where paid stands today.

$12K

Ad spend a month today

3.5x

How much better calls close than lead forms

67%

Leads that book or get seen

100+

Qualified patient leads a month, a level you've reached before

As shared on our October 20 call. SEO is a separate budget and stays out of these numbers.

Cost per lead has climbed, well past the $400 goal.

~$700

Cost per lead at one point

$1,000+

Cost per lead now

"We should be north of 100 ... qualified leads coming through the door a month. That's where we should be."Hue Lien Duxbury, Director of Marketing, October 20, 2026

What's already working.

Referrals from ER doctors, primary care physicians and attorneysSEO that's performing wellSome of the largest PI firms in the US as referral partnersSalesforce as the system of recordA HIPAA privacy layer already in placePaid social already live in-house

What a good partner looks like, in your words.

"I want a structured process."Hue Lien Duxbury, Director of Marketing, October 20, 2026

What you asked for

Know where things stand without a weekly check-in
See what's coming, so work can be queued ahead of time
Proactive, not reactive, so your team can step back
Prove it in a smaller group of markets, then roll it out

Tab 4 shows how we work against each of these.

NextWhat We FoundHow big the search pool is, and what it costs.

What We Found

Market research from Google's own search data, pulled October 27, 2026 for Florida and your two core metros.

1Accident-care search is a small, specific pool.

All of Florida

3,380

Tampa Bay area

1,310

Orlando area

630

Searches a month for terms like "car accident chiropractor" and "doctor after a car accident." Google Keyword Planner, 12-month average, close variants counted once.

2Law firms set the price in the searches around yours.

Lawyer searches

$70 to $390

Accident-care searches

$14 to $105

"Chiropractor near me"

$3 to $15

"They're our partners, but they also compete with us in paid search ... they can have a much higher cost per acquisition. It makes sense for them, right? But it doesn't really for us."Hue Lien Duxbury, Director of Marketing, October 20, 2026

Top-of-page bid ranges across Florida. Estimates of what it takes to show at the top, not what a click costs. "Chiropractor near me" is cheap and huge, but it mostly draws people outside auto injury care.

3100 leads a month needs more than core search alone.

1 in 19

About 1,940 searches a monthfor accident care across the Orlando and Tampa Bay areas

100+ leads a monthyour goal, and a level you've reached before

1 in 19 searcherswould need to become a lead to reach 100 from this pool alone

So the plan grows into 100 in steps: core search first, then related symptom searches and Meta reach in the markets that prove out.

4Tampa shows more demand at a lower entry cost.

330

Searches a month, Orange County

$29

Low-end bid, Orange County

570

Searches a month, Hillsborough County

$10

Low-end bid, Hillsborough County

"If we have new offices in the Tampa market, yeah, we wanna help them grow."Hue Lien Duxbury, Director of Marketing, October 20, 2026

A starting hypothesis, not a pick. Your account history decides which markets go first.

NextThe PlanThree phases, each one earned.

The Plan

Start smaller, prove it, then roll it out. Your approach, in three phases.

Three phases, each one earned.

Phase 1 · Pilot

Prove it in two markets

Gold Pan TechniqueFind the searches that bring calls at the right cost, and give them their own budget.
Blood WorkTrack calls to the campaign and the clinic, and send booked appointments back to Google so bidding learns from patients, not form fills.
Call-first ads, because calls close 3.5x better than forms.
Lawyer searches and your referral partners' names kept out from day one.

A market holds its mark two weeks running

Phase 2 · Roll out

Add markets as the data supports

Push spend in the winning markets until there's no more demand to buy, then open the next one.
Each next market shows up on the Growth Grid with its cost and potential before any money moves.
Spend decisions stay yours.

Markets keep holding their marks

Phase 3 · Scale

Grow toward 100+ leads a month

Related symptom searches, like neck pain after a car accident.
PPC Temperature CTA MatchingMeta reach in the proven markets, with its own call to action.
Spend steps toward the level 100 leads a month needs, one proven market at a time.

Performance opens each phase, never the calendar.

How we find what's working, and scale it.

"We're just gonna go where the money moves."Hue Lien Duxbury, Director of Marketing, October 20, 2026

1PickTwo pilot markets, chosen from your account history and the search data. Two, not four: $12,000 a month split four ways learns too slowly.

2MeasureOne number per market: cost per booked patient, from calls tracked to the clinic and bookings from Salesforce.

3SortEach market and search theme lands in one of three buckets, judged on two weeks of data at a time.

4ScaleWinners get more budget until there's no more demand to buy. Then the next market opens.

The loop runs again on every market, so the money keeps moving to what works.

~$600

Cost per booked patient at a $400 lead and your 67% booking rate. This is the bar each market is held to.

ScaleAt or under the mark, two weeks runningMore budget, until the market is taking about 80% or more of the searches it can show for. Gold Pan Technique

FixClose to the markAn action plan and a timeline. You hear from us before you have to ask.

CutClearly off the mark, with enough data behind itIts budget moves to a market that's working.

Every spend step is yours to approve. Cost per lead usually rises for a stretch when spend steps up, then settles, so we plan for it before it happens.

Search and social, one plan.

Google Search

Catches people looking for care now

The pilot markets, call-first, measured on booked appointments.
Calls tracked to the clinic, so each market's cost per lead is real.

Options 2 and 3

Your current program, brought into the same plan

Less Is More MoneyA few strong ad sets per goal, so the budget isn't split too thin to learn.
Pointed at the same markets as search, and reviewed on the same calls.

Your take before we lock it.

Questions for your team

Which offices need new patients most right now?
Which areas performed best when cost per lead was near $700?
Tampa, Orlando, or one of each to start?
What does your Meta program spend today, and what is it working on?

How you want it proven, and how we prove it.

"Let's just scale things back to a much smaller pool and get it to work and then expand out."Hue Lien Duxbury, Director of Marketing, October 20, 2026

How we prove it

Calls and booked appointments tracked by campaign and clinic
A mark for each pilot market, set from its first month
Spend steps up only after a market holds its mark two weeks running

Deliberately not in scope

SEO, which is performing well today
Bidding on lawyer searches or your referral partners' names
Organic social
All 30 clinics at once. The pilot is smaller on purpose

The marks. Set from your data, not invented.

Cost per lead$1,000+Today, as you sharedToward $400Your goal

Qualified leads a monthBaseline monthPilot markets, first monthMark set from itThen step toward 100+

Leads that book or get seen67%Today67% or betterAs volume grows

Meta cost per leadBaseline monthOptions 2 and 3Mark set from itSearch gives it a number to beat

The goal these step toward: 100+ qualified patient leads a month, which you've reached before, at a cost per lead near $400.

What we won't promise

$400 a lead from the first month. Law firms bid on the same searches, so we show the path, not a date
100 leads from core search alone. The Orlando and Tampa Bay pool is about 1,940 searches a month
A small fee share at pilot spend. $2,500 is about 21% of $12,000. That's the cost of doing it right, and the share falls as spend grows

What we commit to

A mark for each pilot market, and an action plan with a timeline whenever we're below it
Spend steps up only when a market earns it
Proper in-account conversion tracking, with calls as the main event

NextWorking With KlientBoostWhat you see, when, and from whom.

Working With KlientBoost

A structured process you can see, so your team can step back.

You always know where things stand.

"I should just always know where we are."Hue Lien Duxbury, Director of Marketing, October 20, 2026

Every business day

Shared Slack channelBoth teams in one place. Replies generally within one business day.

Shared Asana projectYour project, open to your team if you want it. See what's in progress and what's next.

Reporting dashboardSpend, leads, cost per lead and conversion rate in one place.

Every month

Goal pacing chartProgress against the goal, updated before each call.

Performance callPacing, work done, work planned, and the decisions we need from you.

Written summaryWhat moved, why, and what's next, so nobody has to ask.

Every quarter

Growth GridEach next opportunity with its potential, what it takes and when.

Planning sessionWhere the next quarter's markets and budget go.

Shown for Options 2 and 3. Option 1 runs a monthly call, a monthly dashboard and a quarterly roadmap note. Extra calls can happen, and they don't change the set cadence.

See the work, not just the results.

Up next

Pilot market listYour sign-off

First ad copy for reviewYour team, 3 business days

Booked appointments back to GoogleAfter your data review

In progress

Call tracking by clinicKlientBoost

Pilot campaigns, first marketKlientBoost

Done

Account history reviewKlientBoost

Lawyer and partner-name exclusionsKlientBoost

An example of your Asana project in the first weeks. You see what's coming, so you can plan your team's work around it.

Below the line, we bring the plan.

How the goal pacing chart reads. An example shape, not a forecast.

How the work comes to you

Below the goal line, we bring an action plan and a timeline. You don't have to ask
Every ad, creative and campaign change gets our review before it goes live
New ad copy and creative come to you for review. After three business days, we move ahead
Each month you rate us. Any score of 8 or below gets a written plan with the actions, a timeframe and a follow-up, sent for your approval

The Growth Grid, sketched for Complete Care.

Opportunity	What it could add	What it takes	When	Priority
Hillsborough County pilot	About 570 accident-care searches a month, at the lowest entry cost we found	Pilot budget, from today's spend	Phase 1	High
Booked appointments back to Google	Bidding learns from patients, not form fills	$1,500 one time, after your data review	Phase 1	High
Orange County	About 330 searches a month near your Orlando clinics	Added spend once the pilot holds its mark	Phase 2	Medium
Meta reach in proven markets	A baseline month first, then a mark to beat	Meta management, Options 2 and 3	Phase 2	Medium
Symptom searches	Searches like "neck pain after a car accident," about 110 a month across Florida	Added spend in proven markets	Phase 3	Medium

An example built from this plan's research. Your real Growth Grid comes from your own account data, and every spend decision on it stays yours.

Healthcare data, handled your way.

How we handle it

Your team decides what patient data, if any, reaches the ad platforms
A data processing agreement comes with the agreement
Your data is never used to train third-party AI models
Booked-appointment data from Salesforce is connected only after your team signs off

Healthcare practices we've grown.

Specialty and family care

QuickCare

200%More conversions

531%More traffic

109%More search impression share

A Google Ads account built from scratch, with geo-targeting and dedicated landing pages.

"The KlientBoost team feels like a real partnership. They are forward-thinking and professional."Jonathan Hadden, QuickCare

Read the case study

Regenerative foot and ankle care

University Foot & Ankle Institute

81%More conversions

39%Lower cost per conversion

173%More clicks

Condition-focused landing pages, a granular campaign structure, and ongoing landing page testing.

"KlientBoost makes the extra effort to really become an extension of the UFAI team and they definitely understand our goals."Steven Laff, Outsourced CMO, University Foot and Ankle Institute

Read the case study

Who's on your team.

Growth ManagerOwns strategy, performance and communication day to day. Introduced at kickoff.

Growth DirectorMeets with your Growth Manager every week on process and direction.

Business Intelligence teamCall tracking, conversion tracking and the Salesforce connection.

Paid Search SpecialistBrought in as needed for deeper search work.

Option 3 adds our Performance Creative team.

What we need from you.

1Google Ads and Meta accessYour history shows which markets worked, so the pilot starts from data.

2Call tracking detailsCalls are the main event, so we confirm how each one reaches Salesforce.

3A Salesforce contactTo send booked appointments back to Google, after your team's data review.

4The law firm listYou offered it on our call. It shapes what we keep out.

NextInvestmentThree ways to start.

Investment

Three ways to start. Monthly and one-time costs stay separate.

Three ways to start. We recommend Search and social.

Starting ad spend: today's budget, about $12,000 a month. We set the split between search and social with you once we see both accounts.

How each option adds up

Line	Option 1	Option 2	Option 3
Google Ads management	$2,500	$2,500	$2,500
Meta Ads management	Not included	$2,500	$2,500
Performance creative	Not included	Not included	$1,500
Call and form conversion tracking	Included	Included	Included
A month	$2,500	$5,000	$6,500
One time: booked appointments from Salesforce back to Google	$1,500	$1,500	$1,500

Ad management is the greater of $2,500 a month or 10% of that platform's monthly ad spend, never both. There's no setup fee. Ad spend is paid to the platforms and sits outside these numbers.

Next step

Pick the starting option. We send the agreement in writing, and our team schedules the kickoff once it's signed.